Microsoft brought in one of its most considerable partner program updates on February 13 this year, and the sad part is, it’s not the talk of the town!
So let us do that for you.

The Copilot access is the hot news- Microsoft 365 Copilot, Copilot Studio, and Dragon Copilot are now sitting inside the partner benefits package. Not as an add-on. Not as a paid upgrade either. But as part of what you already have access to as a partner. That means you can build it, demo with it, and sell it, without your team absorbing a separate licensing bill. 

The Azure credit increase is the underrated one- Azure credits went up, too. We know that credit announcements rarely get people excited. But for partners who are not yet at scale, the gap between “we want to build this” and “we can afford to build this” is very often just credits. More credits close that gap faster than almost anything else. 

Security benefits got a serious upgrade, too- Defender Suite, Entra, Intune. The GTM tooling got smarter with the new Partner Marketing Center Pro. Both are worth exploring, but the cap change and the Copilot access are real win-win perks.  

And here’s something big that happened:
The license cap for Microsoft 365 E3, E5, and Copilot CSP promotions has gone from 2,400 to 9,999. If you work with larger enterprise clients, that ceiling change matters more than anything else on this list. So let that sink in!

And finally, the new Partner Marketing Center Pro cuts the time between launching a solution and having a campaign running for it. That gap has always been a problem. This addresses it directly.

The only question is whether your team is actually using any of them.

BTW, when did you last audit your Microsoft partner benefits?